Motorshow@ Manchester Arndale took place in October 2006. The show offered the leading car brands and dealerships the opportunity to exhibit in Manchester’s city centre shopping environment.

The location of Manchester Arndale meant that the car exhibits were placed throughout the shopping centre rather then all in one event space which encouraged shoppers to tour the centre looking for their next auto purchase.

The objectives when creating this motorshow were tailored to suit a city centre shopping centre, with product placement playing a major role in its design. Each car brand was designated a specific plot that positioned them close to a retailer with a similar target audience, to maximize the benefits of being in the mall.

It was important to communicate with people walking past the Manchester Arndale to let them know the motorshow was taking place. To attract attention from passers by, a Mercedes-Benz 4x4 was parked on the stairs up to the shopping centre, which was a very eye catching feature, in a pedestrian location and balancing up the stairs!

Although this show focused far more on the positioning and logistics of the motors, due to the strict space and H&S requirements of the venue, there were still several fun elements to the show including a F1 racing car simulator and a 1929 Rolls Royce Phanton 2 on display in the city where Charles Stewart Rolls and Frederick Henry Royce met for the first time and spawned the iconic motoring brand.