The first Motorshow@ took place in July 2006 and brought together more than 20 of the south west’s car dealerships and motor related companies for four days at The Mall at Cribbs Causeway, Bristol.

As the inaugural Motorshow@, the show proved the concept a success when exhibitors at the show sold over £450,000 worth of cars across the four days and secured thousands of leads to follow up afterwards!

The show was opened by motoring journalist and broadcaster, Quentin Willson, who spent the day wandering the exhibits and speaking with the dealers.

Every dealer really went to town with their displays and made the show look like a first class motoring experience, with specialist driving experiences provided by Land Rover, with their off road experience “Terrapod”, in addition to a combined bespoke 4 x 4 area produced for Jeep, Volkswagen and Toyota! Both were enjoyed by the visitors and offered the car brands the perfect opportunity to really show what their vehicles were capable of and use it as a a key selling tool.

There were lots of firsts for Motorshow@ The Mall, with an exclusive appearance from Bristol Cars. The manufacturers showcased their exclusive models in the only Motorshow the company has ever exhibited its hand built sports car in 60 years!

Both Volkswagen and Audi choose the motorshow for the first viewings of new models, in the run up to their official launches at the London motorshow and to gauge the public’s reaction to their newest models.

Aiming to deliver an event that would appeal to everyone and attract every type of car buyer, the show incorporated some family elements and children’s entertainment. Creating a feature car area including the Batmobile, the General Lee (Dukes of Hazard) and the Toyland red and yellow car, children’s play area and go karting.

At the end of the first day, the Motorshow@ VIP evening took place at The Mall. This gave the exhibitors a business-to-business networking opportunity to invite their key clients and guests to the party. It was an enjoyable and successful evening for all the dealers, and was even graced with the appearance of some local celebrities.