This summer, regional exhibition specialist Motorshow@ delivered four successful sales events across the UK with dealers selling cars directly at the shows.

Motorshow@ is a motoring concept that offers car dealers the opportunity to present their brands in front of a captive audience in different leisure and retail destinations across the UK. It presents a new and unique selling opportunity for regional dealers and has proven to sell cars, even during a time of economic difficulty.

Across the past three years, Motorshow@ has produced events at Bristol’s The Mall at Cribbs Causeway, Manchester’s Trafford Centre, Kent’s Bluewater shopping centre and Ascot Racecourse.

Over those three years more than £2 million pounds worth of cars have been sold at the shows alone, with many more sold due to new sales prospects delivered as a direct consequence of dealers exhibiting at Motorshow@ events.

Visitors were greeted by motoring journalist Quentin Willson who attended the events and commended proactive dealers on their innovation towards car sales, creative marketing techniques and having faith in the shows at a time when budgets are under pressure.

Motorshow@ is launching a new show for 2008. Motorshow@ Ascot will take place alongside the racecourse’s Summer Mile weekend, offering racegoers everything you would expect from Motorshow@, the latest models from elite car brands and interactive experiences as well as a great day out at the races.

Mike Richardson, Event Organiser for Motorshow@ explains:

“We have teamed up with the Ascot Racecourse team to offer car brands the chance to interact with the venue’s 25,000 race goers at the Summer Mile. Visitors will as always get the opportunity to see all their favourite brands alongside one another, to make the purchase of a new car that bit more fun, as well as some motoring entertainment we have up our sleeve!”

Car dealers will be able to book exhibition space, as well as exclusive deals to bring colleagues and clients to the races during the Summer Mile.

Motorshow@ Bluewater will this year feature "Drive". A new event designed to attract male footfall to the centre and give the car dealers the chance to target couples when they are spending leisure time together.

More information will be available shortly.

Motorshow@ have confirmed that the three shows from Summer 2007 will return bigger and better in July 2008.

July will be a busy month for the organisers with Motorshow@ Bluewater taking place from 3rd to 6th, Motorshow@ The Mall at Cribbs Causeway returning from 10th to the 13th and Motorshow@ Trafford Centre taking place from 24th to the 27th of July.

Organiser Mike Richardson commented:
“ We are delighted with the quick decision of each venue to hold the motorshows again in 2008 which means we can start planning to make the feature areas, visitor experience and car brand opportunities even better and more interactive. We are also looking at an exciting new venue which will be confirmed in the New Year.”

The second Motorshow@ The Mall at Cribbs Causeway, and inaugral Motoshows@ Bluewater and Trafford Centre were a huge success in 2007, attracting real car buyers to the tune of £1.5 million spent!

The three events took place in July and August and each held displays from the city’s leading car dealers. New for 2007….visitors had the opportunity to win a car, either to keep or to use for a year, acting as an ideal data capture tool for the show organisers and centre management.

Show Organiser Mike Richardson explained:
“The two new shows this year were a great success, with both shopping centres really getting behind the event, while the Mall event really found its feet with a 50% rise in exhibitors and a huge rise in car sales.”

Talk to the Motorshow@ Team and discover the variety of exhibiting opportunities available.

Contact the Team . . .